What is SEO? Why SEO is important?

You may have heard of SEO from your boss, colleagues, media, etc., so you want to know what is SEO. Here is the answer.

1. SEO,SEM,PPC and their relationships

SEO is one of digital marketing tools. SEO is the acronym for Search Engine Optimization. Speaking of SEO, we have to mention SEM and PPC. SEM is the acronym for Search Engine Marketing, and PPC is the acronym for Pay-per-click. Generally, SEM=SEO+PPC; But in some scenarios, SEM=PPC. SEM, SEO, and PPC, all of them are involved in search engines. 

A search engine is one of the Internet applications, it is an App or website. Search engines are the most popular Internet applications, their representatives are Google, Bing, etc.

When an Internet user searches on Google, Google will show two types of search results on the search engine results page(SERP), one of them is paid results, and the other is organic results. If you want your website to be shown in the paid results, you should take part in PPC, or you should do SEO.

2. What is SEO exactly?

According to SearchEngineLand.com’s definition, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:

Products you sell.

Services you provide.

Information on topics in which you have deep expertise and/or experience.

The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients, or an audience that keeps coming back.

3. How to do SEO?

SEO consists of many parts of jobs. The most important parts are keyword research, on-page SEO, and off-page SEO.

Keyword research means choosing proper keywords suitable for your business and website.

On-page SEO means placing keywords on your website’s pages, user experience optimization, internal linking, etc.

Off-page SEO is mostly about link building. The more the other websites link to your website, the higher rank your website can get.

4. Why SEO is important?

It is common sense that search engines are very helpful nowadays, especially Google, and Bing. There are billions of people using search engines to find information, tools, and products that they want. It’s a good opportunity to influence the audience by building websites and SEO.  There already are many companies achieving big success through SEO, for example, amazon.com, ebay.com, alibaba.com, etc. Once you get visitors through SEO, the traffic will be sustainable for a long time.



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