Google Analytics is a free web-stats solution which not only reports all the regular site stats, but also integrates directly with Google AdWords giving webmasters an insight into the ROI of their pay-per-click ads. According to Google, "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site."
Why is this such a landmark move? Because for the first time ever, Google will have access to your real web stats. And these stats will be far more accurate than those provided by Alexa. Furthermore, Google's privacy statement says: "We may also use personal information for auditing, research and analysis to operate and improve Google technologies and services.". Now let's put two and two together:
- Google is 'giving' every webmaster in the world free access to quality web-stats.
- Millions of webmasters will accept this 'gift', if only because it integrates directly with their Google AdWords campaigns.
- Google will then have full access to the actual web stats of millions of commercial websites.
- Google will have the right to use these stats to develop new technologies.
- What's the next logical step? Google will use these statistics to help determine its rankings.
